Image Sizing

At La Lune we use a standard image sizing for most things in our designs and in ProPhoto in general. Including blog posts. Each design is different and some designs have some odd sized images for header slideshows specifically made for that design, but in general these are the sizes we use.

2000 (w) x 1333 (h) @72dpi
JPEG Quality set to 6 In Photoshop or 50% in Lightroom.

900 (h) x 600 (w) @72dpi
JPEG Quality set to 6 In Photoshop or 50% in Lightroom.


We always try to use a standard crop. Which is 2:3 or 3:2. It’s key to be consistent across web designs and galleries. Even if you’re delivering files to clients, you should always be cropping in a standard ratio for print purposes.

Keeping the same image sizes across all your galleries ensure that your galleries load smoothly and efficiently. If you are uploading images with a ton of different image sizes and using anything but a “tiled” gallery, then it’s likely your gallery will be resizing oddly every time it loads an image with a different height or width. This may cause the gallery to show unexpected spacing or not fit in certain areas of the design correctly.

Standard Crop Ratios are as follows:
2:3 (4 x 6)
5:7 (5 x 7)
4:5 (8 x 10)


Standard web DPI or dots per inch, is 72dpi. Saving at this lower resolution makes it so that if someone steals your image from your site and try to print it, it’s not going to look very good. If you’re uploading images at 300dpi, then if someone were to steal the image from your site, they can get a pretty decent print out of it at smaller sizes.

DPI doesn’t effect load times. So regardless of whether you save at 72 or 300, the file size shouldn’t change.

WordPress 5+

In WordPress 5 they introduced a brand new post block editor. There’s one really important step to note if your images aren’t looking sharp when you upload them.

After uploading your image to the post, and clicking it once to bring up the image options in the sidebar, make sure you select the “full size” option from the image size dropdown. This ensures that the image isn’t losing any quality because WordPress is trying to reduce the file size down in the post.

La Lune® Social Font

Changing the size, color, and style of the font

The font size, color, and spacing can all be set under the La Lune Social font style in your design. To edit those attributes, in the ProPhoto customizer, click: Font Styles in the sidebar, and then look for the two styles we’ve set up. We’ll always go ahead and setup one with a dark color and one with a light color for you to start with. We’ll always name them “La Lune Social” to make it easy for you to find and use.

You can easily edit the size, spacing, and color just like you would any other font in ProPhoto. The below graphic explains all the different options you have when editing the font style.

After clicking the font style to edit it’s settings, there are 4 options to choose from.
– The top tab allows you to change the settings for how the font style looks in general.
– The link tab allows you to change the settings for how the font looks when the font is linked to something.
– The pointer tab allows you to change the settings for how the font link will look when hovered over.
– The active tab allows you to change the settings for how the font link will look when you’ve clicked on the link.

Each one has its own settings for size, line height, color, and spacing.

In your design, the icons will already be placed using a ProPhoto tile and an image module. So when you change settings from above they’ll be reflected in every place we’ve already added the social icons in the design.

Adding new social icons

To add new social icons, you’ll do this under “tiles” in ProPhoto 7. To start, in ProPhoto click “Elements” then “Tiles” in the customizer.

In the tiles screen, you can scroll down in the sidebar and select which social icons you want to play with. We’ve already set them up for you, so really the only reason to edit these is to make a copy of an existing social media tile, and change it to a new one you want to add.

To do that, simply hover over the one you want, and click the copy icon.

Once you copy the tile, it’s easy to edit it. Make sure to change the tile name first, then simply scroll down in the text layer and type the letter of the social icon you want. If we have it, it will display as a social icon.

Icons are case sensitive when you type them in. So Capital F and lowercase f might be two different icons. No need to type out the whole social icon name. Just the first letter it starts with.

See our release notes below for which icons we’ve added.

Placing new social icons in your design

To place the new icon tiles you’ve made in the previous step, you can click into any module that we added to your design to edit it. To do that, simply find where we’ve added the social icons in your design, hover over the image module and click the settings icon.

You might find the social icons placed in various parts of your site, you’ll need to edit them in all the places for them to be consistent. In most designs we place them in the footer, or in the sidebar if there is one on the blog. We might also place them in your mobile menu.

In the settings screen for the image module, you can delete an icon by simply hovering over the tab and pressing the delete icon.

You can edit the tile’s link, and change out the tile for a different one by clicking each of the image tabs.

Finally, you can also click the “add graphic” button to add a new tile to the existing ones.

Release Notes

Dates indicate when the update was released publicly.

Version 0.1 (Beta) – 7.18.19

  • Added Facebook Icon (Capital Letter)
  • Added Twitter Icon (Capital Letter)
  • Added Pinterest Icon (Capital Letter)
  • Added Instagram Icon (Capital Letter)
  • Added Mail Icon (Capital Letter)
  • Added Youtube Icon (Lowercase Letter)
  • Added Vimeo Icon (Lowercase Letter)

Adding a browser favicon

This is super simple in WordPress since they’ve added this as a standard option for any theme.

As of May 2019, Google now actually includes the icon next to search results if you have one, and can improve your SEO standing, so it’s important to take this little step.

In WordPress, click Appearance > Customize.

On the next screen, click continue.

Then, click “Site Identity”.

Finally, you’ll see an upload area to upload your site icon image.

WordPress requires the image be square with dimensions of 512 x 512px.

Your new icon will show up in browser tabs, and in google mobile searches.

Image Optimization

There are many ways to optimize images for the web. Below, you’ll find a few methods you can use to further optimize your images before uploading. You should ALWAYS optimize your images for page loading.

Swift Performance

Swift Performance’s premium version has both caching and image optimization covered. We’ve had great experience with the performance/caching side of the plugin over the rest of the caching plugins out there. It’s less bloated, and really easy to setup and use. This eliminates having both a caching plugin and an image optimization plugin. The image optimization is good at keeping things at lower sizes, while still keeping your images quality the same, it does a good job at both things, but the image sizes are a little higher than a dedicated plugin would be. Either way, you can’t go wrong with this option since it’s doing the job of two plugins.


Shortpixel is one of the new kids on the block in terms of popularity. It seems to have one of the highest optimization reduction rates while also keeping the same great quality with your images. The best thing is that it does it all on it’s own once installed. This plugin like Swift, is a premium plugin and requires WordPress. You’ll likely get better results with a dedicated plugin like this one to do the job, but this one is only for image optimization on it’s own.

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